From Instagram to a website of their own
A nail salon in Oțelu-Roșu kept its portfolio and its bookings on Instagram. It now has its own website, with clear prices and direct booking over WhatsApp.
See the projectDigitalization for small businesses and SMEs
Digitalization doesn't start with an expensive system. It starts with the things you do by hand every day, and with the order worth fixing them in - below are the four stages, as we see them with our clients.
What digitalizing a business means
Three words get used in place of one another, even though they don't mean the same thing. They're worth sorting out, because what you ask a technical team for depends on them.
Digitalization
Moving information and work out of formats that can't be searched, shared or measured - paper, notebooks, direct messages - into digital tools.
Digital transformation
The term used when the change reaches the way you work, not just the tool: a different flow, different roles, different decisions. At a small company it rarely happens as a separate project - it happens along the way.
Automation
One step further: the digital tool does part of the work on its own, following rules you set once. You digitalize so that you can automate.
The four stages of digitalization
You don't have to go through all of them, and not at the same time. But the order matters: an automation built on top of a process you haven't clarified yet automates the mess.
- 1
Being found: a website and an online presence
For most small businesses this is the first stage: a place of your own, that you control, saying what you do and how someone reaches you. Without it, the rest of the digitalization has nowhere to send people.
What a presentation website includes - 2
No more manual work: automation
Messages copied from one place to another, the report typed up by hand every month, the data moved from a notebook into a spreadsheet. Those are the first candidates: steps that repeat, with clear rules.
What an automation looks like - 3
Your data in one place: internal apps, ERP or CRM
When spreadsheets stop coping, an internal app comes next: orders, clients or stock in a single system. It can be an off-the-shelf ERP or CRM system, or an app built only for your process.
What we build to fit - 4
Keeping it from decaying: maintenance and development
A digitalized system that is then forgotten decays. The boring part - updates, monitoring, small improvements - is the difference between a project that lasts years and one rewritten in two.
How we work after launch
How we work, from audit to monitoring
- 1
Process audit
We map the manual steps and friction points in your current flow.
- 2
Tooling selection
We choose the right integrations and, where it makes sense, AI tools.
- 3
Implementation & testing
We build the automations and validate them with real data.
- 4
Monitoring & optimization
We track results and adjust the workflows over time.
Digitalization for SMEs: what changes in practice
At a business with a handful of people, digitalization doesn't mean an IT department. It means two or three concrete things: clients find you on their own, you stop losing an hour a day to manual copying, and information no longer lives only in one person's phone.
What it doesn't mean: buying a big system you never use. Digitalization projects that fail at a small company usually fail because the system arrived before the process.
What digitalizing a business costs
It depends entirely on the stage: a presentation website and an internal app are projects an order of magnitude apart. The calculator gives you an indicative range in a few minutes, for each of the four directions.
Work out a rangeWhere to start, if you haven't digitalized anything
Write down on one sheet what you do by hand in a normal week, and how long each thing takes. Pick one that repeats, has clear rules and costs you the most time. That's the first project - not the most impressive one, the most expensive one in time.
Tell us what's on your listReal digitalization examples
Projects we delivered, not scenarios. Each one has its own page, with what came before and what changed.
From social media into Google searches
A beauty academy in Sighetu Marmației had existed for years on social media only, so it never showed up in searches. The new website gathers the courses, the schedule and the contact details in one place Google can index.
See the projectFrom paper into an app
A pet's health record, moved out of a folder and into an app: web, mobile and backend built from scratch, with the development continued by us.
See the projectQuestions about digitalization
Where does digitalizing a small business start?
- With the thing that repeats most often and costs you the most time. In practice, for most small businesses the first step is a website of their own, because without it you have nowhere to send people; then comes automating the repetitive steps.
How long does a digitalization project take?
- There is no single digitalization project. A presentation website takes a few weeks, an automation about the same, an internal app considerably longer. We set the exact timeline at the start of each stage.
Do I need an ERP or a CRM system?
- Only if the volume calls for it. Many small businesses need an app that does three things well, not a system with three hundred features of which they use ten. We build the app around your process - we don't implement other vendors' off-the-shelf ERP systems.
Want to start with one concrete step?
Tell us what you do by hand today and we'll tell you what's worth fixing first.
Contact us